Creative direction and copywriting for the nationwide campaign - with the ultimate goal of gaining 50,000 - 100,000+ new contacts over a 3 month period.

Targeting 20 - 40 year olds, male skew, through a range of digital, print and radio touchpoints. Lending People needed effective, engaging, bold and cohesive designs to draw people in to sign up at each touchpoint.

Resulting in a campaign which is both uplifting and inspiring, reflecting LP's values of Lending People possibilities.